LinkedIn Profile Optimization
Be found in recruiter searches and convert profile views into interviews with SEO-smart headlines, impact-led summaries and proof-rich Featured work.
Search Visibility
We map keywords to your role family and location so you appear for the right recruiter queries.
Conversion Focus
Headlines and summaries that make your value obvious in a 5–7 second skim.
Proof, Not Claims
Featured case studies, media, links and quantified results that verify your expertise.
Profile Revamp
- ✔Headline refresh (3 variants)
- ✔About summary (impact-led)
- ✔Experience snippets per role
- ✔Skills curation & pinning
Show, Don’t Tell
- ✔Featured section: case studies, media, links
- ✔Portfolio structure & naming
- ✔Recommendations playbook
Search & Settings
- ✔Open-to-work settings & privacy
- ✔Creator mode and hashtags (if relevant)
- ✔Vanity URL & contact details
Headline Templates (Pick 1)
- ✔Role | Domain | Outcome — “Product Manager | Fintech | +NPS, +Conversion”
- ✔Title @ Tech/Method — “Data Engineer @ Cloud • PySpark | 2× Throughput”
- ✔Skill Stack — “SRE • Kubernetes • IaC | p99 ↓ 40%”
Do / Don’t
- ✔Front-load role & keywords
- ✔Add one metric/outcome
- ✖Don’t use only buzzwords or vague claims
About — 4-Sentence Framework
- 1Who you are (role, years, domain)
- 22–3 signature results (metrics)
- 3Tool/tech stack or sector keywords
- 4What you’re targeting (open to…)
Example (Concise)
Product Manager with 6+ yrs in payments. Shipped checkout flows lifting conversion +9.4% and reduced chargeback rate −18%. Stack: SQL, GA4, Amplitude, Jira. Exploring PM roles in fintech/commerce.
Bullet Formula
Action + Scope + Tool/Method + Result — “Launched onboarding across 3 regions using HubSpot, cutting TTV by 37%.”
- ✔3–5 bullets per role max
- ✔Use numbers (%/$/time/quality)
- ✔Mirror target-job keywords naturally
Project Highlights
Add 1–2 “key projects” with a short intro line plus a metric; link visuals in Featured.
Skills Curation
- ✔Pin top 3 skills that match your target roles
- ✔Balance hard skills (tools, frameworks) with domain
- ✔Remove outdated/irrelevant skills
Search Signals
- ✔Keywords in Headline, About, Experience and Skills
- ✔Role synonyms (PM/Product Manager, AE/Account Executive)
- ✔Location or “open to relocate/remote” as needed
What to Feature
- ✔Case studies (PDF/Notion/GDocs)
- ✔Links to portfolio, GitHub, Behance, Slide decks
- ✔Media: product screenshots, dashboards
Naming & Thumbnails
Use clear titles like “Checkout Conversion +9.4% — Case Study (3 min read)”. Select simple, legible cover images.
Weekly Cadence
- ✔Save 5–7 relevant job posts & comment thoughtfully
- ✔Repost with 1–2 line insights
- ✔Send 5 value-add connection notes
Connection Note (Template)
“Hi [Name] — enjoyed your post on [topic]. I’m exploring [role] in [domain] and would value any advice on [specific]. Happy to share my [relevant work].”
InMail / DM (Template)
“Thanks for viewing my profile. Based on the [JD/company goal], I can help with [impact metric]. Open to a quick chat this week?”
How It Works — Process & SLAs
| Stage | What We Do | Typical SLA |
|---|---|---|
| 1. Intake | Collect target roles, current profile, achievements | 24–48 hrs after booking |
| 2. Drafting | Headline, About, Experience snippets, skills map | 1–3 business days |
| 3. Review | Edits via comments/call (1 round) | 24–48 hrs |
| 4. Live Update | We can implement changes or provide step-by-step guide | Same day after approval |
| 5. Optional Boost | Featured/portfolio build, recommendations plan | 1–2 business days |
Expedite options available; capacity varies by season.
Pair with CV Writing
Use the same value proposition across CV, LinkedIn and cover letters.
Resume Optimization
Align keywords and formatting with ATS-friendly best practices.
Behavioral Interview Prep
Turn your profile’s highlights into concise STAR stories.
LinkedIn Optimization — FAQs
Will my profile appear in more recruiter searches?
That’s the goal. We map keywords and titles to your target roles and optimize sections recruiters and search rely on most.
Do you implement the changes?
Yes — we can implement updates for you (with temporary access) or give a step-by-step guide if you prefer DIY.
Will you also create content for me?
We provide a 2–3 week starter cadence and post templates; ongoing content support is available as an add-on.
Ready to turn views into interviews?
Share 2–3 target job links and your current profile. We’ll rebuild your headline, About, Experience and Featured to boost discovery and conversions.